Users will soon have a updated setting that enables them to cut down on the volume of AI-made videos appearing in their feeds. This move comes as the platform announced that it now features over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale launch. This development comes amid a rise in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Recent reports that almost one in 10 of the fastest-growing channels on another major platform primarily display AI-generated videos. A large amount of this material is classified as low-quality AI content, a phrase for poor-quality, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers like content produced via AI tools, including digital art to science explainers, and we aim to offer the community the option to adjust the amount of that, according to their own choices,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its network identified as AI-generated. Overall, over 100 mn media items are uploaded to the platform daily, making AI content a minor percentage of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the volume of AI-generated videos they view by accessing the “manage topic” feature in the app and choosing AI-made media. Further subjects that are already be modified under the tool cover current affairs, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s rules oblige content makers to tag lifelike AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the app will now attach an AI-generated watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying artificial media. This action is intended to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is additionally introducing a $2m educational fund for experts and organizations to create educational content about using AI responsibly. This project will benefit non-profit groups specializing in training coding and technology.
Platform Protection
The platform has supported its moderation strategy, during discussion over proposals to lay off a large number of content moderators in the UK. It is expected to reduce hundreds of positions in its trust and safety team in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official clarified that people-led review would continue to be important, but artificial intelligence can shield workers by removing the most distressing content before it has to be seen by humans. The platform reported a notable drop in disturbing and violent content reviewed by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
